How a focused paid advertising strategy helped a telehealth provider generate more qualified patients, reduce acquisition costs, and build a scalable growth engine.
Client
NovaCare Virtual Health
Industry
Telehealth & Virtual Care
Services
Google Ads, Meta Ads, Conversion Tracking & Analytics, Landing Page Optimization
Market
United States
NovaCare Virtual Health is a fictional U.S.-based telehealth company providing convenient access to licensed healthcare professionals through secure virtual appointments.
The company had built a strong digital healthcare offering and was ready to accelerate patient growth. The challenge wasn’t simply generating more website traffic—it was reaching people actively looking for care and converting that demand into qualified patient inquiries and appointments.
NovaCare partnered with The Health Ad to develop a more focused, measurable, and scalable patient acquisition strategy.
NovaCare was already investing in digital advertising, but performance had become difficult to scale.
Several challenges were limiting growth:
The company needed more than additional traffic.
It needed an advertising system designed around qualified patient acquisition.
The Health Ad developed a strategy focused on connecting advertising spend with measurable patient actions.
Instead of optimizing campaigns around clicks and impressions alone, we structured the account around the actions that mattered most to NovaCare: qualified inquiries, appointment requests, and patient acquisition.
We reorganized NovaCare’s Google Ads campaigns around its highest-priority services and patient search intent.
Campaigns were separated by service category, intent, and geographic opportunity, allowing budgets and bidding strategies to be managed more precisely.
We also expanded negative keyword coverage to reduce spend on irrelevant and low-intent searches.
The objective was simple:
Capture patients when they are actively searching for the care NovaCare provides.
Search advertising allowed NovaCare to capture existing demand. Meta Ads provided an opportunity to reach potential patients earlier in their decision-making process.
We developed campaigns around specific healthcare needs and patient pain points rather than relying on generic brand messaging.
Retargeting campaigns were also introduced to reconnect with people who had visited NovaCare’s website but had not yet taken action.
Generating the right click is only part of the patient acquisition process.
We reviewed NovaCare’s landing pages to identify potential friction between the advertisement and the appointment journey.
Recommendations focused on:
The goal was to make the next step obvious for prospective patients.
Reliable data was essential before scaling advertising investment.
The Health Ad implemented a more comprehensive measurement framework to track important patient actions, including:
This provided NovaCare with a clearer picture of which campaigns were contributing to patient growth.
More leads don’t necessarily mean better advertising.
Campaign performance was continually evaluated based on conversion quality, cost per acquisition, search intent, geographic performance, device performance, and service-level results.
Budgets were gradually shifted toward the campaigns producing stronger outcomes while inefficient areas were reduced or restructured.
After implementing the new strategy, NovaCare experienced substantial improvements in advertising efficiency and conversion performance.
Improved targeting and campaign structure generated substantially more high-intent patient inquiries.
Advertising dollars were concentrated around campaigns and searches more likely to produce patient actions.
Improved campaigns, landing-page alignment, and conversion optimization helped turn more advertising traffic into measurable actions.
A clearer patient journey helped more visitors move from researching care to requesting an appointment.
NovaCare didn’t need more advertising activity. It needed every part of its advertising system working toward the same objective.
Patient acquisition.
By connecting campaign structure, targeting, landing pages, conversion tracking, and ongoing optimization, The Health Ad created a more coordinated approach to growth.
Instead of asking:
“How many clicks did we generate?”
The focus became:
“How efficiently are we turning advertising spend into qualified patients?”
That shift provided NovaCare with a stronger foundation for making advertising decisions and scaling successful campaigns.
Healthcare companies operate in an environment where trust, patient intent, advertising policies, privacy considerations, and acquisition costs all matter.
That’s why The Health Ad approaches healthcare advertising differently.
We combine:
Strategy + Advertising + Conversion Optimization + Analytics
to help healthcare companies build more predictable patient acquisition systems.
From Google Ads and Meta Ads to landing pages and conversion tracking, every component is designed around measurable growth.
Whether you’re launching a new telehealth service, expanding into new markets, or looking to reduce patient acquisition costs, The Health Ad can help you build an advertising strategy designed around your growth goals.
Let’s Find Your Next Growth Opportunity
Schedule a consultation and we’ll discuss your current advertising, patient acquisition goals, and opportunities to improve performance.
